In the thirties ski was a new-born sport reserved for a reduced social elite. In those days, St. Moritz had already become the popular place for the European aristocracy and one of its habitual visitors was Albert Fouquet, a Parisian aristocrat with an exquisite sensibility to create in his château the most admirable fragrances.
Fouquet was invited to the home of his friend Nicolas where he was looked after by a charming tailor who went from Megève to Paris every year to visit his best clients and to provide them with custom-made ski clothes for the season. While taking measurements, there would be an engaging conversation in which the tailor and Nicolas recounted to Fouquet the delights of Megève. Fouquet already knew that the Baroness Maurice of Rothschild had recently decided to create a luxury ski resort in Megève that had more discretion than those in the Swiss Alps.